The platform is rolling out a new feature that allows them to reduce the amount of AI-created videos appearing in their streams. This step comes as the company disclosed that it currently hosts more than 1 billion AI videos.
Pilot Phase and Launch
The update is being tested over the coming weeks before a full-scale rollout. This shift coincides with a surge in AI content, fueled by emerging content generation software.
AI Proliferation Online
It has been noted that approximately a tenth of the quickest rising channels on another major platform primarily display content made by AI. A significant portion of this content is considered low-quality AI content, a label for inferior, mass-produced content that is typically illogical or surreal.
“We know from our community that numerous viewers enjoy content made with AI tools, from digital art to science explainers, and we want to offer the community the ability to see more or less of that, based on their own choices,” stated a company executive.
Volume and Proportions
The service disclosed that there are currently 1.3bn videos on its service labeled as made with AI. Overall, more than 100 mn pieces of content are added to the app each day, making AI content a relatively small portion of its total content library.
How to Adjust Settings
Viewers will be in a position to limit or boost the volume of AI-generated videos they watch by opening the content preference option in the platform and picking “AI-generated content”. Additional categories that currently be adjusted under the tool encompass news, fashion, cosmetics, and choreography.
Platform Guidelines
Its policies mandate users to tag convincing AI-generated content, and it bans dangerous fake videos of celebrities or emergencies. Any believable AI-generated clip that is not labeled can be taken down under its user guidelines.
Additionally, the service will now attach an AI-generated label to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting AI-generated material. This step is aimed to help prevent users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is additionally establishing a $2m educational fund for experts and institutions to create informative material about using AI responsibly. This project will benefit non-profit groups focused on teaching coding and technology.
Platform Protection
TikTok has defended its content review process, following discussion over intentions to make redundant numerous content moderators in the UK. It is set to reduce hundreds of positions in its user protection department in its British office, with worker representatives and internet security professionals raising concerns that people are being substituted by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but automated tools can safeguard staff by filtering out the most distressing content before it has to be seen by humans. The company announced a notable drop in disturbing and violent content handled by human moderators over the previous year due to reliance on its AI tools.
It is vital to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us process content quickly.”
